KOCHI: It is goodbye to synthetic flavours with Kerala Co-operative Milk Marketing Federation Ltd. (Milma), market leader in liquid milk sales in the State, deciding to use natural vanillin in its brand of ice-creams.
The move is aimed both at going natural and helping vanilla farmers in the State, said a senior official of the co-operative on Wednesday.
He said that an agreement had been reached with the Kochi-based Vanilla India Producer Company Ltd. (Vanilco), owned by vanilla farmers, to source natural vanillin extracts. Vanilla India is engaged in procuring green beans from farmers, curing and extracting.
Managing Director of Vanilco Paul Jose said here that the agreement with Milma, coming after a similar agreement with the Gujarat Co-operative Milk Marketing Federation, promoters of the Amul brand of ice-creams, is good news for the farmers.
It is learned that both Milma and Vanilco have reached an understanding on the price of absolute vanillin extract. The agreement between Milma and Vanilco was signed last Tuesday. It is expected that Milma will source about 15 kg of vanillin extract from Vanilco every year.
Mr. Jose said that Vanilco had enough stocks to meet the demand by both Amul and Milma.
This year, Vanilco expects to get about 20 tonnes of cured beans.