Kozhikode, May 7: To give tough competition to multinational cola majors, a Kerala based co-operative body is all set to market chilled ‘Coconectar’ (coconut water) by September at a comparatively lower price.
Talking to UNI, Agriculture Wholesale Market (AWM) secretary and chief executive officer, Mr R Venugopal said that the Coconut Development Authority (CDA) had already accorded approval for a Rs 32 lakh coconut processing venture.
Market trial of the product, also known as ‘Ilaneer’ in local parlance, conducted at various hospitals had evoked tremendous response with people expressing willingness to pay even a little more than the proposed price of Rs ten per unit, he said.
Mr Venugopal said that his organisation has made elaborate arrangements for making the raw material available with formation of a farmers cluster, numbering about 600.
The distribution and sales of the product, would be through kiosk operated by Kudumbasree with active support of the AWM. In addition to that, the product would be made available at various hospitals, hotels and the railway station in the city, providing job opportunities to 120 people initially, he said.