Yahoo! India, the largest Internet brand in the sub-continent, has begun offering web services in seven Indian languages to access a host of contents by netizens.
The netizen-centric search engine-cum-web portal — www.yahoo.co.in enables Internet surfers to browse rich content-related features in Malayalam , Gujarati, Hindi, Kannada,Punjabi, Tamil and Telugu.
Users can also stay up-to-date on news, trends and buzz about the goings on in the world by clicking the language tab of choice.
"The latest offering is aimed at serving the existing users and the 200 million Indians expected to get online in the next five years. Innovation is the key driver for our product development to add value and excitement to our users and advertisers," Yahoo! India managing director George Zacharias said Friday.
Besides regular features, the web site will have daily horoscopes and astrology, vastu for better living, cookery section with various recipes, health section covering therapies, infotainment on Bollywood and region specific news, previews, reviews and a dedicated "literature" section with stories, poems, reviews and autobiographies.
"The localisation of the Yahoo! India portal will revolutionise user experience and invite more users to access information on a daily basis for news, reviews and events happening around them," Zacharias said in a statement.
Users can visit the main website (www.yahoo.co.in) and use the regional language buttons on the top navigation bar to access the site in Malayalam .
Yahoo! India has also updated its popular Yahoo! Messenger (Indichat) to facilitate chatting in nine regional languages, including Bengali and Marathi, besides the seven languages in which it has launched the access service.
As a leading Internet portal focused on India, the company provides online products and services, besides a range of tools and marketing solutions for businesses to connect with users worldwide having special interest in India.