NEW DELHI, Feb. 6: The circulation of Indian dailies jumped 33 per cent to over 7.86 crore during 2001-05 even as global newspaper circulation increased 9.95 per cent in the same period.
Contrary to conventional wisdom, newspaper circulation is growing and new newspapers are being launched at a “remarkable rate”, the Paris-based World Association of Newspapers (WAN) said in a release today.
Daily newspaper titles surpassed 10,000 for the first time in history, with India accounting for 1,834 dailies in 2005, up 22.8 per cent from 1,493 dailies in 2001, according to World Press Trends, WAN’s annual statistical compendium of the newspaper industry.
“What we are seeing completely contradicts the conventional wisdom that newspapers are in terminal decline,” Mr Timothy Balding, CEO of WAN, an organisation that represents 18,000 newspapers, said.
“Newspapers are doing far better than commonly believed. In fact, the figures confirm that the industry is healthy and vigorous and is successfully dealing with increasing competition from other media.
“The fashion of predicting the death of newspapers should be exposed for what it is ~ nothing more than a fashion, based on common assumptions that are belied by the facts.” The circulation of India’s dailies consistently increased from 5,91,29,000 in 2001 to 7,29,39,000 in 2003 to 7,86,89,000 in 2005.
Newspapers represent a 180-billion dollar industry, with more advertising revenues than radio, cinema, magazines and internet combined, Mr Balding said.